A few things learned on the journey from idea to profitable, growing, $1.5M annual revenue business and beyond.

(This short book is available in paperback and kindle on Amazon, but posting the entire thing here at a discount for BSV people.)

Launching a company is more like having a baby than anything else I can compare it to.

When I had the idea, it was like being pregnant. A weird mix of inevitability and scary hard work. You know this thing is going to – must – come into the world. You also know you’ve got a lot of really tough work to do to ensure you properly nurture and birth it.

These eleven lessons are sort of like a, “What to Expect When You’re Expecting” for startups. These are some of the things I learned from the day the idea for Praxis was conceived, through the newborn and early toddler years.